Each of us is born with a box of matches inside us but we can't strike them all by ourselves.
What is phillumeny? A word derived from derived from phil- [Greek for "loving"] + lumen- [Latin for "light"], phillumeny refers to collecting match-related items, such as matchboxes, matchbox labels, matchbooks and so on.
In 1987, the Guinness Book of World Records listed Teiichi Yoshizawa as the top phillumenist with 577,000 matchbox labels. You can see exhibits of Japanese matches and those from overseas at the Japanese Virtual Museum "Match World." Guity Novin has excellent information (and images) about the history of matchboxes.
We have a variety of matchboxes today...non-poisonous, impregnated, car-related, and decorated:
Matchbox and match labels
photo by Takkk
photo by Stephen Coles
Matchbox with a picture celebrating the wedding of Princess Ingrid and Crown Prince Frederik, 1935
photo by Alf van Beem
photo by Marcus Böckmann https://www.flickr.com/photos/mwboeckmann/2741080544/
photo by Marcus Böckmann
photo by matchbox minimalist
La Traviata II
by Roberta Cortese
eBay's Guide to Collecting Matchboxes